Samsung will soon start charging customers in the US an additional $2 a month on top of the current US $10 bill for unlimited data, according to Axios.
The move is aimed at giving consumers more choice in pricing.
It comes at a time when the US mobile industry is trying to balance the competing benefits of cheaper pricing with a larger market share in the world’s largest mobile market.
A Samsung spokesperson told the publication the company plans to launch the change “in the coming weeks.”
The move comes amid a backlash against US carriers in the United States and across the globe, which have pushed for greater competition.
Many customers have been asking for more control over their phone plans, and Samsung’s move is an example of how the carrier’s new plan can help consumers navigate the confusing and expensive phone plans that often come with them.
The US carrier will launch the new service next month, Axios reports.